Purpose This paper aims to investigate the extent to which nostalgic advertising can foster
brand love. It examines the effects of two common forms of nostalgia in advertising–that is …

This study explores the experiences of a cohort of young, educated, internationally mobile
Chinese consumers with cheese and other dairy products, and how these experiences …

The rapid outbreak of COVID-19 wreaked havoc and brought a pause to the normal lives,
and the labor market and human livelihoods were strongly negatively affected because of it …

frontiers Frontiers in Psychology ORIGINAL RESEARCH published: 13 June 2022 Page 72
doi: 10.3389/fpsyg. 2022.927330 frontiers Frontiers in Psychology ORIGINAL RESEARCH …

In the broad landscape of consumer behavior and brand engagement, understanding the
complex relationship between nostalgia, brand attachment, and brand loyalty holds …

Purpose: The paper aims to identify the premises and feasibility of using nostalgia in
marketing tourist destinations. Design/methodology/approach: The study was conducted …

Nostalgia is pervasive in today's advertising landscape and for good reason. Research has
shown that people exposed to advertising with nostalgic themes have higher purchase …

The present study aims to investigate nostalgia and marketing in different contexts. Firstly, a
systematic literature review was conducted on nostalgia marketing in the last 30 years to …

Abstract [eng] Nostalgic marketing became particularly popular during the COVID-19
pandemic, as the threat of the disease increased consumers' feelings of nostalgia and their …

Previous research found that nostalgia has an effect on (attitudinal) brand loyalty. The aim of
this study was to expand the scientific knowledge on brand loyalty and how brand loyalty is …