Triple Helix has been widely discussed as a means of enabling innovation and economic
development. Yet, despite the presence of a considerable corpus of literature, little is known …

Programmatic advertising is a nascent and rapidly growing information technology
phenomenon that reacts to, and impacts upon, consumers and their behavior. Despite its …

Purpose The study of the background to programmatic advertising is of great interest in the
context of digital marketing. Therefore, the main aim of this research is to define a structural …

Purpose Digital advertising enables retailers to rely on large volumes of data on consumers
and even leverage artificial intelligence (AI) to target consumers online with personalised …

Today" s world of digital advances technology has created major impact on the effective,
efficiency and increase performance to companies with improved information and create …

The influence of social communities has quietly surpassed traditional media. Electronic word-
of-mouth (eWOM) is far greater than in other forms of traditional advertising. More and more …

Traditional data-driven feature selection techniques for extracting important attributes are
often based on the assumption of maximizing the overall classification accuracy. However …

Firms spend enormous resources on digital advertising and promoting their brand online. In
the meantime, ad-fraud undertaken by cybercriminals cost $42 billion in 2019 and could …

Dijital medyanın önlenemez gelişimi ile birlikte reklamcılık sektöründe de köklü değişiklikler
meydana gelmiştir. Dijital tüketici kavramının ortaya çıkması tüketici davranışlarını …

Objetivo. Realizar un estudio de las tendencias actuales del uso de los escenarios
prospectivos en las diferentes áreas de las ciencias utilizando la herramienta bibliometrix …