The study presents a framework for the analysis of advertising in digital games. It reviews
literature on in-game advertising, advergames and advertising in social network games. The …

This study comprehensively reviews the literature on product placements to develop an
integrative conceptual model that captures how such messages generate audience …

Film tourism is a growing phenomenon worldwide, fueled by both the growth of the
entertainment industry and the increase in international travel. This article proposes a model …

This study explores the conditions under which product placement in an on-line game will
get noticed and be remembered from a perspective of the limited-capacity model of …

The objective of this study was to measure the immediate impacts of a film on the
perceptions of viewers from different countries. The film chosen for this experiment was the …

In the last few decades product placement has matured and become more sophisticated.
Branded products are no longer just'placed'; they are woven into entertainment content …

This article provides a comprehensive and systematic review of the product placement
literature in order to map the thematic development of product placement research, help …

Intellectual property's road to hell is paved with good intentions. Because liability is difficult
to predict and the consequences of infringement are dire, risk-averse intellectual property …

Written by a leading authority, this book is a comprehensive and definitive guide to
advertising that incorporates a vast amount of research and expert opinion. It draws upon …

Using netnography and questionnaires, we examine how commercial practices are
interpreted by electronic game-players. An analysis of 805 postings on Slashdot (2002 …