This paper analyzes and critically discusses the state of the art of the trade fair scientific
literature. The study adopts a systematic literature review, performed through a comparison …

The trade show marketing literature has been growing over the past decades, attracting a
steady stream of research and journal publications. However, this body of research has not …

Trade shows are a key vehicle where SMEs often develop networks, through which valuable
resources for internationalisation can be acquired. However, there tends to be a scarcity of …

Purpose This study proposes a literature review and, based on the findings, the authors
develop a conceptual framework, attempting to explain how technology may influence visitor …

This research investigates how employer branding can be strengthened by taking a
business ecosystem approach that encourages and leverages indirect social exchanges …

Purpose Applying stakeholder theory in the trade show industry, this paper aims to examine
the effects of the key stakeholders' perceptions on trade show exhibitors' positive behavioral …

Kindness can strengthen your employer brand. The business environment is changing, and
the value of kindness in the corporate world is garnering increased attention. Paying it …

This research explores how and whether staffing at trade shows by exhibitors is consistent
with attendee preferences for staffing in this channel. Using secondary data from 9215 …

Although virtual trade shows (VTSs) are a major concern for marketers and researchers,
conceptual development is lacking. This paper critically reviews the studies on VTSs to …

The objective of this research is to identify the factors that affect the negotiation process of
SMEs in trade shows, which represent one of the most important export promotion …