Forecasting has always been at the forefront of decision making and planning. The
uncertainty that surrounds the future is both exciting and challenging, with individuals and …

Mathematical modeling of innovation diffusion has attracted strong academic interest since
the early 1960s. Traditional diffusion models have aimed at empirical generalizations and …

Since the publication of the Bass model in 1969, research on the modeling of the diffusion of
innovations has resulted in a body of literature consisting of several dozen articles, books …

The diffusion theory literature offers a fairly well-developed conceptual framework for the
study of communications. As developed across a number of disciplines, diffusion applies to …

Over a large number of new products and technological innovations, the Bass diffusion
model (Bass 1969) describes the empirical adoption curve quite well. In this study, we …

The wealth of research into modelling and forecasting the diffusion of innovations is
impressive and confirms its continuing importance as a research topic. The main models of …

This article takes as its central concern the diffusion of high technology innovation among
business organizations. A set of propositions is developed that focuses on the competitive …

Первая российская монография, посвященная систематическому изложению
теоретико-методологических основ планирования рыночной деятельности …

Price Management Page 1 Price Management Hermann Simon Martin Fassnacht Strategy,
Analysis, Decision, Implementation Page 2 Price Management Page 3 Hermann Simon • Martin …

This paper presents a review of recent developments that have taken place in the area of
dynamic optimal control models in advertising subsequent to the comprehensive survey of …