Purpose The purpose of this paper is to test the effects of two types of celebrities (Instagram
celebrity vs traditional celebrity) on source trustworthiness, brand attitude, envy and social …

The unprecedented interactivity of social media has empowered social media influencers to
develop close relationships with their followers, and such relationships carry important …

The growth of the luxury market has been phenomenal in recent years, especially in the
emerging markets such as India. This research studied luxury value aspects (personal and …

Photo manipulation (editing photos prior to sharing them) has become increasingly popular
on social media. While intended to enhance a photo's quality, this behaviour has been …

The use of mobile applications, defined as small programs that run on a mobile device and
perform tasks ranging from banking to gaming and web browsing, is exploding. Within the …

This paper describes a Chinese translation and validation of the Acceptance of Cosmetic
Surgery Scale (ACSS; Henderson-King & Henderson-King, 2005), a questionnaire for …

Editing pictures before posting has become a common impression management practice
among social media users. Drawing from dramaturgical theory, this study explored the …

Purpose This paper aims to explore and compare the roles of brand's experiential and
transformational benefits in formation of consumer-brand relationships. Focusing on …

Purpose Consumers' motivations for purchasing counterfeit branded luxuries are a topic of
heated discussion amongst academics and practitioners. Drawing on self-discrepancy …

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