There has been a noticeable increase of interest in research on multisensory flavour
perception in recent years. Humans are visually dominant creatures and a growing body of …

Background The number of health conscious consumers is increasing among different socio-
economic groups all over the world. The food industry and technology should be able to …

A rapidly growing body of empirical research has recently started to emerge highlighting the
connotative and/or semiotic meanings that consumers typically associate with specific …

Purpose The main purpose of this study is to analyze how consumers' visual attention to
wine label design correlates with their preferences. Accordingly, this study uses quantitative …

A growing body of experimental research now demonstrates that neurologically normal
individuals associate different taste qualities with design features such as curvature …

Highlights•Literature on the effects of packaging imagery on consumer perception is
summarized.•Consumers infer meaning from packaging imagery, thus shaping their …

Food menus frequently employ dynamic imagery to show their offerings, yet a consensus
regarding its impact on perceived food attributes and purchase intentions remains elusive …

Before consuming a food or beverage, consumers are exposed to many sources of
information related to the product. Such product-related cues can generate expectations …

Website design decisions consider visual stimuli that have a significant impact on user
behavior. We use evolutionary psychology as a theoretical lens for studying the effects of …

Both food image and name are important in advertising and packaging, which means that
identifying their effects on consumer preferences is of both conceptual and managerial …