Corporate social responsibility (CSR) has remained a focus in business and society for
decades. Existing research, however, has only begun to examine moral violations, or …

The English language now dominates scientific communications. Yet, many scientists have
English as their second language. Their English proficiency may therefore often be more …

The use of disfluency in marketing signage has more complex effects than what past
research suggests. Time plays an important role in consumer information processing of …

According to the International Sign Association, as of 2022, the sign and graphics industry in
the United States directly employs 200,000 people and has an overall economic impact of …

A negligência da omissão é um fenômeno que envolve a falta de sensibilidade às
informações ausentes em um estímulo de comunicação, como propagandas, argumentos …

Academic scholars and practitioners uniformly suggest that off-premise signs such as
billboards will be more effective if they are installed in high-traffic areas rather than low-traffic …