Halal tourism, an under-researched area, has gained significant popularity in recent years.
The present study develops a research model of Halal restaurants' non-verbal messages to …

This manuscript theorises the use of heroism in marketing by analysing selected
representations of the army hero in contemporary advertising. Adopting the discourse …

The adoption of institutionalist theory derived from Thorstein Veblen is justified by its
capacity to confer legitimacy to the subject in an environment where symbolic economies …

The world of the 21st century learner is full of boundless possibilities for the use of
multimedia and interactive technologies in the learning process. However, many educators …

Though brands are created and maintained using many different management strategies,
market and academic research has offered evidence that brands presenting the strongest …

Online consumer communities relying on peer rather than company shared information,
invite polyphony, and often conflict during the re-negotiation of brand exchanged meanings …

In the current situation of growing information overload, individuals are gradually becoming
less sensitive to traditional marketing communications. For this reason, traditional marketing …

The concept of narrative is of paramount importance across various social sciences and
humanities disciplines, including anthropology, psychoanalysis, cognitive psychology …

Özet Bu makalede Carl Jung tarafından geliştirilen arketip kavramının marka stratejisine
uygulanma alanları tartışılmaktadır. Marka stratejilerindeki gelişmeler ve marka kişiliği …

Purpose This study aims to propose a novel way to explore the narrative structure of
advertisements, a nascent area of research, through the protagonist's emotional arc …