The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy

P Cuesta‐Valiño, PG Rodríguez… - Corporate Social …, 2019 - Wiley Online Library
The purpose of this paper is to contribute to knowledge on the impact of corporate social
responsibility (CSR) activities on retailers' performance (hypermarkets). An analysis using a …

Private‐label consumer studies: A review and future research agenda

S Riboldazzi, A Capriello… - International Journal of …, 2021 - Wiley Online Library
Focusing on the consumer studies, this review investigates the private label (PL) research to
identify emerging themes and future research avenues. Through a systematic review …

Consumers' perceptions and responses towards online retailers' CSR

VT Dang, N Nguyen, J Wang - International Journal of Retail & …, 2020 - emerald.com
Purpose Anchored on social trust theory, social identity theory and signalling theory, this
study investigates the process of how consumers respond to online retailers' corporate …

Sustainable brand management of alimentary goods

J Majerova, W Sroka, A Krizanova, L Gajanova… - Sustainability, 2020 - mdpi.com
Sustainability of food production and consumption has become one of the most discussed
topics of sustainable development in global context. Thus, traditional managerial patterns …

Signaling theory and its relevance in international marketing: a systematic review and future research agenda

ZA Shahid, MI Tariq, J Paul, SA Naqvi… - International Marketing …, 2024 - emerald.com
Purpose The purpose of this paper is to analyze to what extent and in what ways signaling
theory has been explored within the field of international marketing. This paper …

Impact of perceived corporate citizenship on purchase intention: across the fear of COVID-19 during the COVID-19 pandemic

HADM Arachchi, RAS Weerasiri… - South Asian Journal of …, 2022 - emerald.com
Purpose This paper examines the direct relationship between perceived corporate
citizenship (CC) and purchase intention. This study also tests the mediating role of brand …

Does perceived corporate citizenship affect on purchasing intention during the COVID-19 pandemic? Across the mediation impact of brand trust and consumer–brand …

HADM Arachchi - IIM Ranchi journal of management studies, 2022 - emerald.com
Purpose This paper is to examine the direct relationship between perceived corporate
citizenship (CC) and purchase intention (PI). This study also tests the mediating role of …

Comparing UK food retailers corporate social responsibility strategies

D Souza-Monteiro, N Hooker - British Food Journal, 2017 - emerald.com
Purpose The purpose of this paper is to examine how socio-economic and institutional
factors impact UK food retailers' corporate social responsibility (CSR) strategies as revealed …

The double-edge effect of retailers' cause-related marketing: When scepticism cools the warm-glow effect

A Mimouni Chaabane, B Parguel - International Journal of Retail & …, 2016 - emerald.com
Purpose–Cause-related marketing–linking product sales with donations to a cause–are
popular with consumers because they produce warm-glow feelings (the positive route). But …

Does a retailer's performance depend on CSR practices? A stakeholder theory perspective from developing economy

A Kumar, RK Singh - Benchmarking: An International Journal, 2022 - emerald.com
Purpose The study aims to examine the relationship between retailer's performance and
corporate social responsibility (CSR) practices in Indian context. The article introduces a …