Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple
choices that asks participants to choose both the most and the least attractive options or …

Purpose Wine as a research topic continues to address a plethora of diverse contexts. In
consideration of this scope and abundance of wine literature, this study aims to provide …

Purpose–The purpose of this paper is to develop a conceptual model that examines wine
channels typified by differing levels of service orientation, and resulting branding …

Purpose–The importance of packaging design and the role of packaging as a vehicle for
consumer communication and branding are necessarily growing. To achieve …

Whether it is tasting local cheese at a family-run dairy in Holland, sampling bread at a
market in France, learning to prepare spicy dishes in Thailand, drinking tea in a Sri Lankan …

The complexity of the wine category has forced researchers to try different means to
understand how consumers choose wines. This research uses a discrete choice experiment …

Wine is becoming increasingly popular in the Anglophone world and there are many books
available which describe how and where it is made. However, none address the …

Understanding the ways in which consumers' involvement levels influence how they use
different cues to make purchase decisions has been a topic of research for several decades …

The present study attempts to offer more insights into the Greek wine market with emphasis
on wines produced from organically grown grapes by relating wine choice to consumers' …

Online travel reviews have become increasingly important as a result of the intangible and
heterogeneous characteristics of the tourism industry as well as the recent diffusion of social …