Content analysis is a viable way to thematise consumer experiences. The purpose of this
review study is to examine the use of content analysis in consumer research (1977–2017) …

The last few decades have seen the emergence of global consumer culture (GCC) as an
important force in the marketplace. Yet, in recent years, powerful political and economic …

This commentary offers a view into the contributions of Consumer Culture Theory (CCT) in
marketing and charts promising future avenues for research and marketing practices …

In the last decades, the focus of studies on consumer behavior has changed from the
individual to the group. Classical theories based on economic utility are insufficient to …

Belk's conceptualisation of the extended self is one of the most influential articles published
in the history of consumer research. However, less scholarly attention has been given to the …

Brands investigate cultural sensitivity in order to stand out from global market competition
and reach more diverse customers. The research emphasized on the relationship between …

Socio-cultural aversions encompass a multitude of avoidant behaviours expressed in
different forms and intensities. While there has been an increase in research on aversions …

Consumption has lately been under the microscope facing pressure from all stakeholders as
principles of sustainability have gained more popularity. In this context, a new sustainable …

The concept of this work is based on the idea of the interrelation of socio-demographic
factors and factors of enterprises strategic development (baby food producers). According to …

This review takes stock of the development of Consumer Culture Theory (CCT) and provides
a perspective from which this field of research can be framed, synthesized, and navigated …