Research background: International market selection is an essential issue for big companies
that supply food products. Different types of decision factors and different characteristics of …

Purpose This paper aims to report on the results of a study carried out to establish the
contribution of business choice and location decision to the success of small and medium …

Sažetak The issue of a location's attractiveness for business development in literature lacks
approach, when attractiveness is assessed not as a set of factors which determine individual …

A rich volume of literature has analysed country investment attractiveness in a wide range of
contexts. The research has mostly focused on traditional economic concepts—economic …

Purpose Consistent with the dynamic capabilities view tenets, this paper aims to
conceptualize a theoretical framework of service innovation in the hotel industry …

Purpose Open innovation (OI), by now one of the major concepts for the analysis of
innovation, is seen as a methodology for collaboratively designing and implementing …

In the aftermath of the COVID-19 pandemic, F & B retailers in emerging markets are
analyzing shifts in customer preference to create effective store expansion strategies. Key …

Marketing mix elements are sets of controllable marketing variables that an organization
combines to achieve marketing goals in the target market and meet customer needs. These …

ABSTRACT A system of 36 regional-level indicators is selected to create a new index
measuring a locationLs attractiveness for business development (the LA-index), on the …

The dance metaphor allows us to figuratively depict entrepreneurial decision making
processes. Being conventionally conceived of as a sequence of purposeful behaviors rooted …