Films are arguably one of the most influential phenomenon of modern society. They are
remarkable and effective means of conveying stories and influencing humans. Films are one …

This study aimed to explore the perceptions of tourists regarding traveling for recreational or
leisure purposes in times of health crisis. All areas of activity have been affected by the …

Tourists are increasingly looking for more emotion in the promotion of destinations in order
to make decisions about their holidays. Traditional promotional tools centred on images …

With the upsurge of individual interest in short‐form video, this has become an important
communication medium that has the potential to influence viewers' behavior. Based on the …

Popular media, including films, television, comics, videogames, and books, are an
increasingly important aspect of contemporary tourism. This is especially the case in …

We propose a system for self-supported martial arts training using an IoT sensing platform
and Serious Game that can also be extended for general sports training. In martial arts, it is …

Synergistic development of the culture, sports, and tourism industries is an emerging trend in
China, providing new formats for industrial evolution and fresh momentum for industrial …

Wushu occupies a considerable place in world culture as one of the most widely known
martial arts. Wushu is a remarkable part of modern popular culture and is present in the …

Institutions are investing increasing amounts of resources in the promotion of their regions
through audiovisual fiction. At the same time, there has been increasing scholarly interest in …

In today's economy, social media can be a valuable tool for businesses to conduct various
marketing activities. In particular, social media marketing is imperative for tourism as it helps …