Artificial intelligence: an overview of research trends and future directions

D Gursoy, R Cai - International Journal of Contemporary Hospitality …, 2024 - emerald.com
Purpose This study aims to offer an overview of hospitality and tourism research on artificial
intelligence (AI) and its impact on the industry. More specifically, this study examines …

The dark side of artificial intelligence: threats to tourism workers

H Hamarat, H Sahin, A Koç Apuhan… - Worldwide Hospitality and …, 2024 - emerald.com
Purpose This study aims to conduct research by making use of studies investigating the
negative effects of artificial intelligence on the future careers and work motivation of tourism …

When do employees learn from artificial intelligence? The moderating effects of perceived enjoyment and task-related complexity

Y Li, Y Song, Y Sun, M Zeng - Technology in Society, 2024 - Elsevier
Based on social learning theory, this paper empirically analyzed the effect of employee
artificial intelligence (AI) use frequency on employee learning from AI, and explored the …

Understanding customer multi-interactions, trust, social support and voluntary performance in smart restaurants

H Jiao, IKA Wong, Z Lin - Journal of Hospitality and Tourism …, 2024 - emerald.com
Purpose The study aims to propose a triadic interaction model to assess the effect of
customer–customer (C2C), employee–customer and robot–customer interactions on …

Unleashing the power of perceived enjoyment: exploring Chinese undergraduate EFL learners' intention to use ChatGPT for English learning

X Xu, LM Thien - Journal of Applied Research in Higher Education, 2024 - emerald.com
Purpose This study intends to extend the unified theory of acceptance and use of technology
(UTAUT) model by integrating perceived enjoyment as an intrinsic motivation so as to …

Can (A) I Arouse You? The Impact of AI Services on Consumer Pro-Environmental Behavior

B Guan, X Li, Z Luo, P Liu - Journal of Hospitality & Tourism …, 2024 - journals.sagepub.com
Previous research has primarily focused on individual determinants to promote consumer
pro-environmental behavior in the hospitality industry, overlooking the potential influence of …

Transforming E-Commerce: Artificial Intelligence Effect on Purchase Decision And Happiness

N Thamma, W Anywatnapong… - PSAKU International …, 2024 - papers.ssrn.com
Artificial intelligence (AI) is poised to revolutionize online shopping, prompting questions
about its impact on consumer behavior and experience. This study, grounded in the …