Although the relevance of consumer brand commitment is well recognized in the marketing
literature, the multiple definitions, dimensions and conceptual approaches to the construct …

The creation of strong customer experiences is a pivotal topic in the services marketing field,
as customer experience (CX) has repeatedly been associated with customer commitment …

Corporate social responsibility (CSR) contributions are essential for hospitality companies
during the COVID-19 pandemic. However, little is known about how CSR contribution timing …

Purpose–This paper aims to contribute critical discussion about the role of expectations and
anticipation in subsequent satisfaction by incorporating anticipated emotions into a model to …

Purpose This study aims to explore the role of consumers' expectation violation in brands'
negative eWOM management on social media. The effects of brand feedback strategies (ie …

Purpose Collaborative consumption, such as car sharing, specifically implicates customer-to-
customer interaction, which must be regulated by service providers (companies, peers and …

In the sharing economy market, B2B relationships between service providers and sharing
economy platforms are largely built on the platforms' promise of ensuring a successful …

The current study explores how tourism mental fatigue influences tourist citizenship behavior
by examining a moderated mediation model. The results indicate that tourism mental fatigue …

This study investigates whether service quality, customer expectation, perceived value, and
customer satisfaction have significantly positive impacts on purchase intention in the …

Purpose This research aims to understand consumer responses to corporate social
responsibility (CSR) during an unprecedented public health crisis. Specifically, two studies …