A literature review article provides a comprehensive overview of literature related to a
theme/theory/method and synthesizes prior studies to strengthen the foundation of …

The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce
business operates, subsequently bringing fundamental changes to consumer expectations …

Purpose During the last two decades, studies on the theoretical models in the area of
international business (IB), such as gradual internationalization and the born-global firms …

Visual merchandising has gained importance in contemporary retail research and practice.
Initially considered as an essential element of retail store atmospherics, the scope of visual …

The evolution of digital platforms has transformed the way businesses operate. Digital
platforms have become popular and common in Business-to-Business (B2B) markets …

This article reviews how context has been considered in studies on SME
internationalization. It examines 333 articles published during the period 2010–2020 in …

Business is dynamic and rapidly changing. Global markets were previously the playing field
of multinational corporations (MNCs), while small and medium enterprises (SMEs) were …

This study looked at the impact of the Coronavirus Disease 2019 (COVID-19) pandemic on
the revenues of small businesses operating in industrial sectors and at the extent to which …

This study contributes to literature on the internationalization of SMEs by analysing the
influence of International Market Orientation, Network Capability, and International …

In this paper, we summarize how internationalization research has evolved over time, where
it stands today, and how it might evolve going forward. Specifically, we examine …