Purpose There is a growing interest in investigating craft beer tourism and consumption
experiences as different destinations seek to position unique attributes and cultures in their …

Major tourism destinations depending on iconic resources to draw tourists are seeking to
diversify their offerings. Building upon neolocalism, craft-beverage tourism has emerged as …

Interest in food and online communication is growing fast among marketing and business
scholars. Nevertheless, this interest has been not exclusive to these areas. Researchers …

The attraction of craft breweries and wineries for visitors to British Columbia (BC), Canada,
has grown significantly in recent years, particularly within millennials. However, little …

Purpose: This study explores the knowledge infrastructure, hotspot and development trends
of tourism self-congruity research based on a systematic literature review using HistCite …

This chapter is part of a strand of studies dedicated to tourism events and territorial
marketing strategies and focuses on the role of communication in an event-based strategy …

As craft breweries and craft brewing events have grown in size and number worldwide, it is
important to understand the experiences of craft event attendees, ensuring the event is …

Consumer behavior of wine tourists and beer tourists has typically been researched
separately. This study considers the overlap in wine and beer travelers, investigating …

Extensive research has been conducted by food and tourism theorists on the rise of
meaningful consumption, conscious consumers, and ability for products to hold cultural …

For almost 40 years, craft beer was a growing product category. In 2015, annual sales
volume growth slowed, signaling the industry was moving from the growth to maturity stage …