Over the past two decades, there has been increasing focus on the topic of innovation in
tourism. This article reviews the research contributions. Various categories of innovation …

This invited paper for the TIA Management Research papers provides an overview of
customer relationship management (CRM) and relates this topic to the strategic marketing of …

Brand community engagement is evolving as a prominent relationship marketing variable
that yields promising outcomes for the firms. Drawing upon the relevant premises of social …

A cross-sectional and quantitative study design, with the aim of explaining the relationship
between relationship marketing and customer loyalty, and the mediating role of word of …

The effect-recovery theory (Meijman and Mulder 1998) and the conservation of resources
theory (Hobfoll 1998) suggest that taking a leisure trip provides opportunities for relaxation …

Customer satisfaction has been a focus of researchers and marketers as an important
antecedent of customer loyalty. Some recent studies propose that customer delight possibly …

While the role of customer-to-customer (C2C) interaction in shaping service experience has
been recognized in the services marketing literature, empirical examination of this issue is …

This study addresses how agritourists' social interactions affect their satisfaction and, in turn,
revisit intentions. Adopting social exchange theory and resource theory, the study proposes …

In this article, we investigate the relation between customer loyalty and social media
engagement. Two dimensions of customer loyalty are considered: affective and conative …

Loyalty has become a critical part of leisure research due to increasing competition in the
field and the recognition of the importance of loyal visitors. To further develop loyalty …