Emotion as signal of product quality: Its effect on purchase decision based on online customer reviews

X Wang, J Guo, Y Wu, N Liu - Internet Research, 2020 - emerald.com
Purpose Information asymmetry is an inevitable issue in e-commerce and largely hampers
the development of online shopping. The purpose of this paper is to propose a model to …

Emotion as a signal of product quality: Exploring its effects on purchase decisions in online customer reviews

J Guo, X Wang, Y Wu - 2018 - aisel.aisnet.org
Two critical problems of online customer reviews is the caused information asymmetry and
information overload. To reveal consumers' information processing under this circumstance …

Pengaruh Ulasan Produk Terhadap Keputusan Pembelian Konsumen Pada Produk Kosmetik Madame Gie

MR Aurellia, OO Sharif - eProceedings …, 2022 - … .telkomuniversity.ac.id
Perkembangan teknologi di zaman modern ini dianggap sebagai solusi dari berbagai
permasalahan yang ada dan sangat berpengraruh bagi kehidupan sehari-hari, oleh karena …