Food production is one of the major contributors to environmental damage. Adaptations in
our food choices are needed to preserve resources for the needs of future generations. More …

Colour affects many aspects of our lives. One area of particular interest in recent years has
been the role of colour cues in the perception of food and drink. While the majority of this …

The interest of consumers is the consumption of healthy food, whereas the interest of food
manufacturers is that consumers recognize the produced “healthier” food items on the …

A product package often is the first thing that triggers the consumer's instant responses
before making purchase decisions in retail environments (Cardello, 1996), and color is one …

In recent years, a growing number of academic researchers, as well as many marketing and
design practitioners, have uncovered a variety of factors that would appear to enhance the …

Abstract The Eco-Score is an approach to make the environmental impact of a food product
visible using color-coded labeling. Previous research has shown the potential of organic …

People make subjective judgments about the healthiness of different foods every day, and
these judgments in turn influence their food choices and health outcomes. Despite the …

The color red widely appears on food packages. However, understanding of the effects of
this color on consumers in the context of food packages remains limited. In particular, the …

Due to the high proportion of impulse purchases and the short time devoted to purchase
decisions, packaging and other extrinsic attributes are becoming increasingly important in …

The main advantage of experimental research lies in the possibility of systematically
investigating the causal relation between the variables of interest. The well-known …