This paper synthesises research on artificial intelligence (AI) in e-commerce and proposes
guidelines on how information systems (IS) research could contribute to this research …

Over the last two decades, motivated by the continuous evolution of the technology‐driven
retail environment, researchers have studied various aspects of online consumer behaviour …

Traditionally, the metaverse has been defined as a virtual reality space in which users can
interact with a computer-generated environment and other users. Nowadays, it is much more …

Dynamic pricing (DP) alters product prices at the ideal moment and under the ideal
conditions to boost a company's profit. Numerous third-party DP solutions are currently …

Online sales have been growing rapidly in recent years. With the growing competition,
online retailers have been keen to increase the effectiveness of their e-commerce platforms …

Early purchase prediction plays a vital role for an e-commerce website. It enables e-
shoppers to enlist consumers for product suggestions, offer discount and for many other …

In this study, we aim to investigate the influence of the time spent reading product
information on consumer behavior in e-commerce. Given the rapid growth of e-commerce …

Travel insurance serves as a crucial financial safeguard, offering coverage against
unforeseen expenses and losses incurred during travel. With the advent of the proliferation …

Even though there is significant growth in online purchasing platforms globally, interaction
with such platforms is not very popular in less developed countries (LDCs) like Yemen and …

Customers are increasingly using online channels to buy products. For e-commerce
companies, this offers new opportunities to tailor the shopping experience to customers' …