Recent demographic changes indicate the increasing importance of ethnic minority
consumers in American society. A Review of practices of Marketing towards ethnic minorities …

This research investigates how the presence of ethnic cues in advertisements may influence
ethnic consumers. Although past research has established the advertising effectiveness of …

The relationship between race and ethics has been explored in recent years, but to date
only limited mixed empirical results have been recorded. Still, the notion of examining a …

Changing demographics in the American society have made ethnic diversity one of the focal
points in the discussion of improving the quality of higher education. Various academic …

Today green consumers are creating a new economy around the globe. Indeed, the 'green
consumer'idea was the focus of academicians and manufacturers at the end of 1980s and in …

This research aims to find out and analyze the impact of team's identification congruence
between football celebrity and fans on fans' attitudes towards credibility of the celebrity …

abstract Covariance Based–Structural Equation Modelling (CB-SEM) is often used to
investigate moderation and latent interaction effects. This study illustrates and compares the …

Music is an intensely powerful and personal force, and one that advertisers have leveraged
for many years to better target specific audiences with marketing communications …