The paper describes the first hundred years of the history of eye tracking as a research
method, dividing it into three phases of development. It starts by presenting the studies on …

The article is aimed at making the reader familiar with the basics of eye tracking as well as
its terminology and at making them aware of the fact that eye-tracking supported linguistic …

Packaging is a modern tool of integrated marketing and one of the most important attributes
of a product influencing purchasing preferences of the consumers. Therefore, modern …

Universal design is a strategic approach for planning and designing both the products and
their environment, aimed at making a given product available to the widest number of …

Pytanie o to, jak działa ludzki umysł, zadaje sobie wielu badaczy z różnych dziedzin nauki
od setek lat. Poznanie samej struktury mózgu oraz jego funkcjonowania z użyciem takich …

В работе обсуждаются методы измерения, применяемые в окулографических
исследованиях. Приводится систематизация метрик, с помощью которых …

Various versions of a typical control panels are experimentally analyzed both from the
effectiveness and efficiency point of view. The stimuli differed in objects' locations within a …

The article, being a continuation of the theme, deals with speed reading from the point of
view of eye-tracking research. The aim of the article is to present the eye-tracking results of …

Zagadnienie sposobu projektowania przekazu marketingowego jest niezwykle ważne
zarówno dla teoretyków, jak i dla praktyków zarządzania. Projekty charakteryzujące się …

В статье рассмотрены особенности молодёжного восприятия политического контента
в социальных сетях. Было предложено использование объективного …