Antecedents and outcomes of attachment towards smartphone applications
The purpose of this study is to examine how consumers' attachment towards mobile
applications is influenced by the antecedent variables, self-connection and social …
applications is influenced by the antecedent variables, self-connection and social …
The Effects of Idol Human Brand's Characteristics on Consumer's Idol Human Brand Attachment, Desire to Imitate, Desire to Identify, and Purchase Intention
J Hwang, M Park - Fashion & Textile Research Journal, 2021 - koreascience.kr
The popularity of K-pop, the development of diverse media and communications, and rapid
globalization are increasing consumers' attachment to celebrities. These celebrities, called" …
globalization are increasing consumers' attachment to celebrities. These celebrities, called" …
[HTML][HTML] The effects of attachment to Korean wave stars and cultural proximity on Chinese consumers' purchase intention of Korean products
G Han, J Park, JE Lee - Business Communication Research and …, 2022 - e-bcrp.org
Objectives: The majority of prior studies have identified attachment to Korean Wave stars
and cultural proximity as important determinants in the purchase intention of Korean …
and cultural proximity as important determinants in the purchase intention of Korean …
Influence of characteristics, attachment and self congruity of Korean wave human brand on brand equity-Focused on Chinese female consumers
E Kim, JH Lee - The Research Journal of the Costume Culture, 2019 - koreascience.kr
This study defines Korean wave stars as Korean wave human brands and examines the
influence of the characteristics, attachment, and self-congruity of the Korean wave human …
influence of the characteristics, attachment, and self-congruity of the Korean wave human …
휴먼브랜드애착의영향요인과결과
안은정， 이형탁 - 마케팅연구, 2014 - dbpia.co.kr
미디어의 발전으로 인해 휴먼브랜드의 영향력은 날로 커지고 있으나 휴먼브랜드 가치 향상을
위한 학문적 연구는 부족한 실정이다. 이에 본 연구에서는 휴먼브랜드 가치 향상을 위해 애착에 …
위한 학문적 연구는 부족한 실정이다. 이에 본 연구에서는 휴먼브랜드 가치 향상을 위해 애착에 …
[PDF][PDF] 아이돌휴먼브랜드의특성이소비자의아이돌휴먼브랜드애착, 모방욕구, 동일시욕구와패션제품구매의도에미치는영향
황지영， 박민정 - 한국의류산업학회지pISSN, 2021 - sfti.or.kr
The popularity of K-pop, the development of diverse media and communications, and rapid
globalization are increasing consumers' attachment to celebrities. These celebrities, called …
globalization are increasing consumers' attachment to celebrities. These celebrities, called …
[PDF][PDF] 연예인휴먼브랜드와굿즈특성이패션및비패션굿즈구매의도에미치는영향
왕정， 김한나 - 한국생활과학회지, 2020 - kjhe.or.kr
This study investigated how the characteristics of celebrity brand influenced the purchase
intentions of fashion and non-fashion goods through human brand attachment. Additionally …
intentions of fashion and non-fashion goods through human brand attachment. Additionally …
Strong Attachment toward Human Brand and Its Implication for Life-Satisfaction and Self-efficacy
MN Jun, CK Kim, JS Han, JHY Kim - Asia Marketing Journal, 2014 - amj.kma.re.kr
Abstract In the year 2013, Warren Buffett was named one of the most influential people of the
year by TIME magazine. When people are exposed to such news, they show strong interest …
year by TIME magazine. When people are exposed to such news, they show strong interest …
Dark sides of engaging in fan community of human brand
JS Han, CK Kim, MY Kim, JSY Kim - Asia Marketing Journal, 2014 - amj.kma.re.kr
People enthusiastic about human brands eagerly engage in fan communities to share their
common interests with others. Although sharing one``s enthusiasm towards the same …
common interests with others. Although sharing one``s enthusiasm towards the same …