Purpose This study aims to develop a systematic literature review of customer value co-
creation in the hospitality and tourism industry and present the different views of the scientific …

Purpose In the contemporary hospitality industry, superior customer experiences are
essential in gaining customer loyalty and achieving a competitive advantage. However …

To mainstream sustainability, we need to understand the value gained from sustainability by
users. We apply a user-centred design methodology to develop an agile, iterative …

Augmented reality (AR) is increasingly used as a marketing, information and experience
channel within the tourism industry. However, little is known with regards to the actual value …

Drawing on social exchange theory and the service-dominant logic framework this paper
explores the association between value co-creation and the willingness to engage in …

Though prior research has addressed the role of virtual reality (VR) in tourism, the dynamics
and consequences characterizing tourists' VR-based brand engagement, which has grown …

This study explores effects of participation, namely co-creation and mastering, on the
perceived value of consumers' experience and satisfaction. Co-creation comprises both …

This paper reviews the literature concerning co-creation of tourism experiences. It analyses
the theoretical underpinnings of co-creation and discusses key dimensions of the concept …

This study aims to provide a theoretical framework explaining how tourists' revisit intentions
to home-based accommodations are formed. It does so by inserting constructs related to co …

This study aims to explore specific customer-to-customer (C2C) co-creation practices and
related value outcomes in tourism. The importance of C2C co-creation is first discussed in …