Product placement in entertainment industry: a systematic review
The growth of the film industry has opened a new gateway of opportunities for marketers to
force their product in the films in the form of product placement. The viewers in the flow of …
force their product in the films in the form of product placement. The viewers in the flow of …
Fitting product placements: Affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Due to increased clutter and consumers' active avoidance of traditional media, marketers
have sought alternative means to effectively reach their audiences. One such technique is …
have sought alternative means to effectively reach their audiences. One such technique is …
Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects
SC D'Hooge, L Hudders… - Journal of Consumer …, 2017 - Wiley Online Library
Whereas previous studies investigated the affect transfer from one specific affective stimulus
of the brand placement context (such as an artist or the genre) to the brand, this research …
of the brand placement context (such as an artist or the genre) to the brand, this research …
The Effect of Product Placement on Interest in Using Grab as An Online Transportation Services
G Razati, NG Safitri, PD Dirgantari - 5th Global Conference on …, 2021 - atlantis-press.com
This research aims to obtain the influence of product placement on interest in using services.
The type of the study is using descriptive and verification. The method used is an …
The type of the study is using descriptive and verification. The method used is an …
Analisa sikap audience terhadap product placement dan keputusan pembelian (Studi kasus product placement Indosat Mentari pada reality show Xfactor Indonesia)
CI Saputra - Jurnal Strategi Pemasaran, 2013 - publication.petra.ac.id
Product placement merupakan salah satu alternatif promosi melalui media dengan cara
yang lebih halus dan hal tersebut sudah merambah bukan saja pada sebuah film namun …
yang lebih halus dan hal tersebut sudah merambah bukan saja pada sebuah film namun …
Pengaruh Product placement Skincare MS Glow Terhadap Purchase Intention Dan Brand Awareness Sebagai Variabel Intervening (Studi Pada Produk Skincare MS …
DA Nitami, N Asnawi - Management Studies and …, 2023 - journal.yrpipku.com
Perkembangan teknologi yang semakin pesat dapat dimanfaatkan untuk memperkenalkan
produk kepada masyarakat melalui iklan. Saat ini, iklan dapat disampaikan melalui …
produk kepada masyarakat melalui iklan. Saat ini, iklan dapat disampaikan melalui …
Sponsorship Disclosure in Native Advertising: A Theoretical Framework
P Kusawat - arXiv preprint arXiv:2311.01051, 2023 - arxiv.org
Native advertising is one of the fastest growing areas of online promotion. After reviewing
extant literature via EBSCOhost database, this study draws on Persuasion Knowledge …
extant literature via EBSCOhost database, this study draws on Persuasion Knowledge …
Análisis del product placement presente en la 3 temporada de la serie Stranger Things
LF Corrales Mendoza - 2021 - red.uao.edu.co
Resumen en español El presente trabajo de grado se centra en analizar el Product
Placement como una herramienta publicitaria en la tercera temporada de la serie Stranger …
Placement como una herramienta publicitaria en la tercera temporada de la serie Stranger …
Stav potrošača prema korištenju subliminalnih poruka u oglašavanju
K Čubelić - 2017 - repozitorij.efst.unist.hr
Sažetak Glavni cilj ovog rada je dati odgovor na pitanje kakav je stav potrošača prema
korištenju subliminalnih poruka u oglašavanju. S obzirom na prirodu subliminalnih oglasa …
korištenju subliminalnih poruka u oglašavanju. S obzirom na prirodu subliminalnih oglasa …
[HTML][HTML] A Novel Form of Product Placement? The Use of Fashion Brand Names in British Chick Lit
B Waters - 2021 - eprints.hud.ac.uk
Several studies have noted the frequent use of fashion brand names in contemporary fiction,
but to date there has been little academic research into this phenomenon and the effect that …
but to date there has been little academic research into this phenomenon and the effect that …