The growth of the film industry has opened a new gateway of opportunities for marketers to
force their product in the films in the form of product placement. The viewers in the flow of …

Due to increased clutter and consumers' active avoidance of traditional media, marketers
have sought alternative means to effectively reach their audiences. One such technique is …

Whereas previous studies investigated the affect transfer from one specific affective stimulus
of the brand placement context (such as an artist or the genre) to the brand, this research …

This research aims to obtain the influence of product placement on interest in using services.
The type of the study is using descriptive and verification. The method used is an …

Product placement merupakan salah satu alternatif promosi melalui media dengan cara
yang lebih halus dan hal tersebut sudah merambah bukan saja pada sebuah film namun …

Perkembangan teknologi yang semakin pesat dapat dimanfaatkan untuk memperkenalkan
produk kepada masyarakat melalui iklan. Saat ini, iklan dapat disampaikan melalui …

Native advertising is one of the fastest growing areas of online promotion. After reviewing
extant literature via EBSCOhost database, this study draws on Persuasion Knowledge …

Resumen en español El presente trabajo de grado se centra en analizar el Product
Placement como una herramienta publicitaria en la tercera temporada de la serie Stranger …

Sažetak Glavni cilj ovog rada je dati odgovor na pitanje kakav je stav potrošača prema
korištenju subliminalnih poruka u oglašavanju. S obzirom na prirodu subliminalnih oglasa …

Several studies have noted the frequent use of fashion brand names in contemporary fiction,
but to date there has been little academic research into this phenomenon and the effect that …