Purpose This study proposes a model that influences customer citizenship behavior during
COVID-19, and empirically tests the effects of fast-food restaurant customers' perceptions of …

By applying the equity theory, organizational support theory, signaling theory, and the social
exchange theory to the customer context, this study intends to investigate the antecedents …

The main purpose of this research is to propose and empirical test a conceptual model that
clarifies the relationship between green hotel practices and customer citizenship behavior …

Scholars are focusing on understanding the customer as part of the firm's human resources.
A company's long-term competitive strength might come from its customer citizenship …

Determining the motivations behind adopting a circular economy (CE) and its effect on firm
performance (FP) from the perspective of manufacturing firms has become essential for …

Purpose: The objective of this paper is to understand the role that perceived value plays in
the insurance industry, as well as its relational antecedents and consequences …

Reputasi organisasi merupakan daya tarik yang dihasilkan dari pengomunikasian identitas
organisasi kepada stakeholder. Daya tarik tersebut mampu mendorong seseorang untuk …

The main purpose of this research is to examine the influence of the ethics of online retailers
on consumer citizenship behaviour (CCB), and the role of perceived reputation and …

Recently, corporate social responsibility (CSR) is one of the most important issues that have
received the attention of our whole society in all sectors. The current research attempts to …

This paper aims at proposing a conceptual model explaining the link between perceived
service fairness and customer loyalty. Specifically, the primary objective of the paper is to …