The threat of rapid and unpredictable climate change means we must urgently transition
human lifestyles into a restoration economy, with a focus on restorative development instead …

This paper discusses the creation and implementation of an experiential learning
assignment focused on the United Nation's Sustainable Development Goal (SDG) 12, which …

ABSTRACT A competitive advantage is the desired outcome of a sound marketing
communication strategy. However, there are scant explorations of how marketing …

The 21st century's growing societal and environmental challenges are ubiquitous. The
combination of knowledge, values, mindsets, and abilities needed to address these …

The role of marketing in climate change is one of the most pressing, and yet understudied,
issues of our time. While climate change forms part of the wider sustainability canon, it …

“What 'is' marketing?” Perusal of the marketing literature reveals that “marketing” has been
defined and characterized in multiple, often inconsistent but typically ambiguous, ways that …

Background and Aim: Thailand's government is integrating macro-marketing and circular
economy principles into marketing education to address urbanization, resource depletion …

This set of studies tackles a timely, important, yet often overlooked component of marketing—
encouraging marketing actors to engage in a socially just and responsible orientation to …

While prior research describes the transformation of luxury from a micro level with an
individualistic focus to a macro level with a sustainable foundation, this study anticipates that …

Social media wellness is an emerging topic due to the numerous adverse effects of social
media (SM) usage, yet it is an uncommon topic in marketing curricula and research. This …