Purpose This study focuses on the use of ensemble machine learning (ML) in digital
marketing for the food delivery business. Methodology Artificial intelligence (AI) techniques …

Purpose The purpose of this study is to review and synthesize the literature on in-app
advertising, identify gaps and propose future research directions. Design/methodology …

Mobile in-app advertising has become one of the most popular business advertising
platforms in recent years. This relatively new advertising strategy's annual spending has …

Artificial intelligence technologies are improving the marketing toolkit, making it possible to
process large amounts of data faster and more efficiently than ever before. Machine …

The current pandemic situation has increased the utility and use of social media in society.
Higher usage of digital and social media influences the mental and emotional health of the …

Purpose Individuals only click on a very small fraction of the in-app advertisements (ads)
they are exposed to. Despite this fact, organizations spend generously placing in-app ads …

Az alkalmazott módszertanról kiderült, hogy az megfelelően implementálható a különböző
reklámeszközök közvetlen, azonnali vásárlásra tett hatásának mérésére irányuló …

People are exposed to information from different sources whether or not such exposure is
desired. Due to a limited ability to process information, only parts of the messages may be …

Smartphone ads compete for the user's attention, which is initially intended to focus on other
areas of the small screen of the device. Despite this competition, smartphone …

Abstract CORREIA, Miguel; CUNNINGHAM, Nicole and ROBERTS-LOMBARD, Mornay. Use
of mobile apps when purchasing apparel: A young male adult perspective. SAJIM …