This research explores the impact of channel-based price discrimination on key consumer
reactions. Three experimental studies provide evidence that price differentiation with lower …

Today's retailers have a strategic imperative to integrate their channels. Some have
implemented electronic shelf labels (ESL) to replace paper tags to technologically enable …

In this intense competitive era, businesses surrounded with different internal and external
factors are striving to improve their distribution strategy. This study investigates the effects of …

This study is a meta-analysis of how pull marketing actions influence the effectiveness of
marketing actions employed by multichannel firms. Pull marketing actions are highly …

Competition in online business today is increasingly fierce. Every online store tries to
implement various sales strategies to attract consumers to consume their products. Lazada …

Zusammenfassung Die Preiskommunikation bei Multi-Channel-Händlern ist durch
Besonderheiten und Herausforderungen aus Nachfrager-und Anbietersicht gekennzeichnet …

In retail industry, it is very important that companies start to own an omnichannel approach in
order provide an integrated experience. This approach is recognized as a key to have …

This article aims to examine the boundary conditions that influence the relationship between
pricing strategy in multi-channel retailing and fairness perception, since past research has …

The omnichannel business model is becoming increasingly popular nowadays. The COVID-
19 crisis has strongly influenced consumer behavior, with the role of e-commerce becoming …

Objective In the past decade, various businesses were launched due to the development of
information and communication technologies and the increasing popularity of the internet …