This study examines branded virtual worlds (BVWs), where brands utilize gaming and virtual
platforms to create immersive experiences. By categorizing BVWs into four distinct types …

The intersection between fashion branding and contemporary video games is a dynamic,
rapidly evolving space. From luxury brands hosting runway shows in virtual environments to …

Social networking sites (SNS) and social media (SM) have evolved into important methods
of communication in modern society. A number of SM platforms are imageoriented sites …

This paper examines the influence of virtual and augmented reality on the purchasing
decision-making process for clothing. The aim of the study is to gain well-founded insights …

Çevresel koşullardan korunma anlamı taşıyan giysiler zaman içerisinde toplumsal bir
statünün, bir mesleğin, siyasi bir bakış açısının yada kişisel bir duruşun biçimsel simgesi …

This study aims to provide the possibility for future expansion of smart clothing through an
analysis of interfaces based on user-centered design. This study designed interfaces for …

Smart textiles have become a dominant trend in future textiles development, especially
wearable electronics. However, electronic garment designs often look more 'technical'than …

In general, textile materials are used in apparel, home furnishing and industrial sectors. The
global textile market size was valued at US $961.5 billion in 2019 and is estimated to exhibit …

Innovation is the development of new products, production processes, business practices or
forms of organization. It is key to the creation of competitive advantages in organizations and …

O artigo apresenta resultados de pesquisa com métodos de impressão sobre tecidos de
moda. Aponta processos e estratégias produtivas, tendo como principal objetivo a …