Influence of Marketing Mix Elements on Consumer Purchase Behaviour of Smart Home Appliances in Kenyan Retail Outlets
SN Kivuva - 2022 - erepository.uonbi.ac.ke
Customers are always rational in choosing items for consumption. Organizations are on the
other hand careful to understand the consumers behavior in order for them to achieve a …
other hand careful to understand the consumers behavior in order for them to achieve a …