Sustainable swells: exploring the impact of collaborative partnerships between sportswear (surf) brands and environmental athlete activists on consumer valuations

V Kaufels - 2023 - repositorio.ucp.pt
The present research investigates the impact of brand-athlete activism on consumer
valuations of sportswear (surf) brands engaging in collaborative partnerships to promote an …

[PDF][PDF] brandperceptionandconsumerbehavior: A􀅮 ieldsurvey

OC Hoong - JABS, 2023 - tafpublications.com
Researchers are investigating how company conduct and societal expectations interact in
the changing economy. CSR includes moral, social, and environmental duties. It has …