Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers
F Morton - Journal of Digital & Social Media Marketing, 2020 - ingentaconnect.com
The advent of social media has changed how businesses engage with their audience.
Companies today are identifying key opinion leaders (also known as influencers) to promote …
Companies today are identifying key opinion leaders (also known as influencers) to promote …
Understanding digital moms: motivations to interact with brands on social networking sites
T Treviño, JL Pineda Garelli - Qualitative Market Research: An …, 2019 - emerald.com
Purpose This paper aims to explore the motivations of digital moms to develop relationships
with brands in the online environment. Design/methodology/approach Following a …
with brands in the online environment. Design/methodology/approach Following a …