The sport sector functions as a site of health-promotion by encouraging and enabling
individuals to invest in their health and giving them tools to do so. This investment is often …

O presente estudo teve como objetivo descrever e revisar criticamente a literatura acerca do
valor da marca das equipes esportivas profissionais na ótica do consumidor. Utilizou-se de …

This research develops and validates scales based on the theory of planned behavior (TPB)
to measure purchase intention towards products associated with cause-related marketing …

During Donald Trump's chaotic presidency, the intersections between sports and society
transcended from the American context into a global one. While Trump's rhetoric and …

Celebrity endorsements, including those from athletes, have been integral to marketing and
advertising strategies for many years. There is a lack of a descriptive summary of consumers …

The aim of this study is to investigate and implement the factors affecting the synchronization
of Iran's sports industry with the prevalence of Covid-19 virus. The present research method …

Nowadays, the rapid development of sports science and technology has brought about the
vigorous development of the sports industry, which is worth studying for a long time in the …

Nowadays, globalization has doubled the importance of competitiveness in the sportswear
industry. There are a lot of sportswear brands in Iran that are not active in field of …

the thesis analysis the evolution of modern sports in the last two centuries from the point of
view of the influence of science and technology on athletics and team sports. Since …

MASTERARBEIT | MASTER'S THESIS Page 1 MASTERARBEIT | MASTER'S THESIS Titel |
Title Femvertising vs. Femwashing Wie nehmen Sportlerinnen die Darstellung von …