A new form of online retailing, curated subscription services, is attracting an increasing
number of consumers with their surprise elements. Extant literature has explored individual …

The mobile services sector in Saudi Arabia has experienced significant growth in recent
years, largely driven by the increasing demand for mobile communication and internet …

The metaverse has revolutionized the way event experiences are virtualized, as this cutting-
edge technology is especially capable of fostering dynamic interactivity among avatars …

While artificial intelligence (AI) service failure is inevitable in tourism and hospitality,
scholarly attention to it is limited. This study investigated how the type of humor (self …

Purpose This research explores how to design service delivery systems to facilitate a
customer experience that enables the realisation of prevention-oriented goals …

In the last decade, customer engagement has become a key concept in service research.
While the customer engagement literature has gained significant traction and is maturing …

Solo consumption has become an emerging trend in recent years. However, the service
experiences of solo customers with the growing adoption of frontline humanlike robots …

Purpose This paper aims to explores the escapist journey that consumers embark on to
reduce self-discrepancy, from the motivation to satisfy personal goals to the fulfilment of …

Telecommunications is a customer-oriented industry in which client satisfaction is crucial for
an organization's survival. Social media plays a vital role in customer decisions, acting as …

Mutual funds marketing: a hybrid review and framework development | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …