Successful companies are strongly committed to marketing management. However,
marketing is either misunderstood or completely neglected in many construction companies …

A contribuição das Engenharias para o desenvolvimento da sociedade vem sendo
destacada na literatura há muito tempo. Entretanto, estudos sobre o escopo e as estratégias …

The increase in globalisation has changed marketing strategies available to professionals
within the built environment. This study investigated the marketing methods most used in …

With the effect of global-scale competition, the world has become a single market. The real
estate industry, which is one of the leading sectors of the economy, is closely related to …

The growth in social media use as a marketing tool continues to gain popularity among
businesses in different sectors. Due to social media marketing, business-to-business …

The global competitive environment of the real estate market requires the adoption of new
marketing approaches with the help of information and communication technology …