Blockchain based NFTs (non-fungible tokens) and smart contracts provide creative
industries with exciting opportunities. While they have created a great deal of frenzy in …

The dynamic, ubiquitous, and often real-time interaction enabled by social media
significantly changes the landscape for brand management. A deep understanding of this …

Marketing scholars increasingly use web scraping and application programming interfaces
(APIs) to collect data from the internet. Yet, despite the widespread use of such web data, the …

Reviews and product recommendations at online stores enable customers to readily
evaluate alternative products prior to purchase. In this context, firms generate …

We explore the use of big data tools to shed new light on the idea generation process,
automatically “read” ideas to identify promising ones, and help people be more creative. The …

Despite the popular use of user and system recommendations by online retailers to drive
product sales in e-commerce, empirical research investigating their relative effectiveness …

Extant studies have focused on the sales benefits of product recommendation networks;
however, the competition effects of such networks have been overlooked. Understanding the …

With the increasing popularity of product recommendation networks in e-commerce,
researchers and practitioners are eager to understand how they can strategically manage …

Recommending substitute products on focal products' pages on an e-commerce website can
impact product sales in two ways. First, the visibility of a product as a recommendation on …

Planning marketing mix strategies requires retailers to understand within-as well as cross-
category demand effects. Most retailers carry products in a large variety of categories …