Purpose This study aims to conduct a systematic review and critically analyze the sentiment
analysis literature in hospitality and tourism from methodological (data sets and analyzes) …

Background Opinion mining, or sentiment analysis, is a field in Natural Language
Processing (NLP). It extracts people's thoughts, including assessments, attitudes, and …

Purpose Wine packaged tours as a specific aspect of wine tourism have so far been
neglected in research, for this reason, the purpose of this study is to study the key elements …

Purpose The examination of revisit intentions in hospitality is integral to relationship
marketing and customer loyalty. Its measurement and determination have largely been done …

Consumer reviews for services and products are an essential performance measure for
organizations on their offerings. They are also necessary for forthcoming consumers to …

Purpose: Sentiment analysis is built from the information provided through text (reviews) to
help understand the social sentiment toward their brand, product, or service. The main …

With the flourishing development of the hotel industry, the study of customer satisfaction
based on online reviews and data has become a new model. In this paper, customer …

Industry 4.0 tools permit computerized creation measures, and Artificial Intelligence (AI)
approaches are pivotal in investigating the travel industry. Applying these devices to …

Purpose The significance of social media in our lives is manifold. The tourism sector closely
interacts with existing and potential tourists through social media, and therefore, social …

The hospitality industry is changing rapidly, prompting hotels to find new ways to attract and
retain customers. This study evaluates marketing 4.0's impact on Egyptian hotel customer …