Revisiting the conceptualisation of the employer brand phenomenon: the brand equity approach

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[PDF][PDF] A model for health branding based on a service providers approach

MA Talarposhti, G Mahmoudi… - Acta facultatis medicae …, 2022 - publisher.medfak.ni.ac.rs
Introduction/Aim: A strong brand reduces costs, increases customer satisfaction with the
quality of services and the effectiveness of services. Therefore, this study was conducted to …
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