Bean technology adoption and its impact on smallholder farmers’ productivity, bean consumption;...

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[HTML][HTML] NUA 45, a dry bean cultivar, builds a subtle brand in Zimbabwe against all odds

EK Maereka, B Mutari, F Kunaka, E Nchanji… - … in Sustainable Food …, 2024 - frontiersin.org
Global business today is driven by brands, each with a unique story, but rarely of a product
that is a public good. Building a brand requires careful planning, creativity, and an …
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