[PDF][PDF] Unapologetically original”: Building creative self confidence in the public relations curriculum

G Pressgrove, ES Kinsky - Journal of Public Relations …, 2023 - journalofpreducation.com
Visual design has become an important skill for public relations students to develop before
entering the field. This study used a quasi-experimental design to examine college students' …

[PDF][PDF] Analytics in PR education: Desired skills for digital communicators

MB Adams, NM Lee - Journal of Public Relations …, 2021 - journalofpreducation.com
This exploratory study examined the analytics knowledge and skills agencies seek in new
digital public relations hires and extends recent research on the topic of strategic …

Website analytics for government user behavior during COVID-19 pandemic

YJ Cheng, KH Chen - Aslib Journal of Information Management, 2023 - emerald.com
Purpose The present study aims to clarify the following two research objectives:(1) the user
behavior of government websites during the coronavirus disease (COVID-19) period and (2) …

Infusing media analytics content into a communications curriculum: Partnering with athletics using experiential learning

K Poniatowski, K Johnson - Communication Teacher, 2023 - Taylor & Francis
Abilities to interpret, analyze, and report data are in-demand job skills that many colleges
and universities struggle to incorporate into the curriculum. The client-based project outlined …

What Do Employers Expect for Jobs Requiring Media Analytics? A Semantic Network Analysis of Job Descriptions of In-Person and Remote Positions During the …

K Jiang, Q Xu, A Afromsky - Journalism & Mass …, 2023 - journals.sagepub.com
Using text mining and semantic network analysis, this study analyzed the job descriptions of
34,787 positions about media analytics from Indeed. com to compare how the in-person and …

[PDF][PDF] “You Don't Have to Become a Data Scientist”: Practitioner Recommendations for Cultivating PR Student Data Competency

J O'Neil, ES Kinsky, ME Ewing… - Journal of Public …, 2023 - journalofpreducation.com
The growing need for data competency among entry-level PR practitioners underscores why
it is imperative that PR educators evaluate how they are teaching data and data analytics to …

Design Thinking as a Course Design Methodology for Teaching Social Media & Digital Analytics: A Qualitative Exploratory Case Study

JM Duckett, JE Smith - The Emerald Handbook of Computer-Mediated …, 2022 - emerald.com
Design Thinking as a Course Design Methodology for Teaching Social Media & Digital
Analytics: A Qualitative Exploratory Case Study | Emerald Insight Books and journals Case …

Seeing Google at 25.

PA Soukup - Communication Research Trends, 2022 - search.ebscohost.com
The article reports on the history of Google. It mentions Android operating system powers
mobile phones and is Google product gained by purchase, and Google Translate launched …

[HTML][HTML] Tag Archives: Creative Self-Efficacy

G Pressgrove, ES Kinsky - journalofpreducation.com
Visual design has become an important skill for public relations students to develop before
entering the field. This study used a quasi-experimental design to examine college students' …

[HTML][HTML] Tag Archives: Visual confidence

G Pressgrove, ES Kinsky - journalofpreducation.com
Visual design has become an important skill for public relations students to develop before
entering the field. This study used a quasi-experimental design to examine college students' …