Eye tracking offers researchers an opportunity to collect an objective assessment of visual
behavior. Visual behavior—referring broadly to metrics and measures of gaze positioning …

This study examines how the interaction between emoji (emotional vs semantic) and social
media content (aesthetic experience vs promotion) influences consumer engagement in …

Toward the end of their academic careers, most students are required to demonstrate their
ability to integrate theory and research methodology in their field of study by completing a …

Climate change communication on social media plays a prominent role in efforts undertaken
by state agencies, NGOs, and international organizations, to make citizens aware of this …

Today's political misinformation has increasingly been created and consumed in visual
formats, such as photographs, memes, and videos. Despite the ubiquity of visual media and …

Discussions and images of cultivated meat are increasingly common in popular media, often
stressing highly technical aspects. Despite growing research on cultivated meat, the …

The onset of technological innovations (mobile and handhelds, virtual reality, multi-touch
screens, and interactive 3D) have provided creative ideas and perspectives for online …

Shortly after fixating on webpages, users form initial impressions. These initial impressions
influence how much users will use and return to websites. Researchers have understudied …

Issues involving media psychology are universal: Why do we find a film exciting? What
influence does music have on our feelings? Do computer games featuring violence make …

Native advertising and storytelling are both increasingly popular advertising strategies. This
research explores the effectiveness of storytelling in a native advertising context on social …