Most agree that climate change is a serious threat. It has increasingly been recognized by
scientists and policymakers as a consumer behavior issue: What, how, and how much …

Consumer ethics continues to draw the attention of academicians and practitioners as a
significant economic and social issue globally. Consumer ethics refers to moral principles …

We examined socioemotional microfoundations of perceived corporate social responsibility
(CSR) and posited that employees' perceived CSR triggers a perception‐emotion‐attitude …

In response to high‐profile calls, and the apparent demand from consumers, brands in a
wide variety of categories have sought to define, articulate, communicate, and act according …

Social movements, such as Black Lives Matter, surge when support grows for their social
justice goals. At their core, social movements advance when people act collectively by rising …

Due to the growing concern towards natural resource depletion and the increasing levels of
waste generation caused by economic growth, sustainable consumption has gained the …

Purpose This study aims to identify the dominant brand attributes based on the survey
conducted among 100 young consumers to know their perceptions toward sustainable …

The definition and role of morality within society have been enduring questions across
disciplines and time. From philosophers, to theologians, economists, and psychologists …

Following the murder of George Floyd in May 2020, many brands tried to convey their
support of# BLM (Black Lives Matter) on social media (Blackout Tuesday). Some brands …

This article uncovers an important yet overlooked antecedent of brand ethicality that lies
beyond the predominant focus on environmental and social actions in the literature …