Social media marketing and hospital brand equity: An empirical investigation
A Al-Hasan - Information Development, 2024 - journals.sagepub.com
Despite the continuous upsurge in the use of social media, the empirical research
investigating their economic value in the healthcare industry still lags. This study explores …
investigating their economic value in the healthcare industry still lags. This study explores …
[PDF][PDF] Aaker Customer Implementation through Brand Equity in RTV Innovation Marketing Programs
FO Yandri, EG Marsasi - Jurnal Samudra Ekonomi dan …, 2024 - pdfs.semanticscholar.org
This research aims to analyze the problems that exist in a company in the entertainment
sector, namely regional television operating in Riau Melayu, mainly the marketing used. The …
sector, namely regional television operating in Riau Melayu, mainly the marketing used. The …
Social Media Marketing and Purchase Intention: Does Relationship Quality, Brand Trust, and Brand Equity Matter?
MF Al-Hanaan, M Nurhadi… - Jurnal Ilmu …, 2023 - jurnal.um-palembang.ac.id
Social media is digital medium for marketing a product. This research aims to measure the
influence of marketing on TikTok social media on purchase intention as mediated by …
influence of marketing on TikTok social media on purchase intention as mediated by …
Implementation and Enhancement of Social Media Marketing Strategy on Batam Micro, Small, and Medium Enterprise
L Lady, V Calystania, V Vira, J Novia… - … : Jurnal Inovasi Bisnis, 2023 - 103.174.114.133
MSMEs have an essential economic role and contribute significantly to a country's GDP.
Over time technology can be used to promote MSMEs by using social media for digital …
Over time technology can be used to promote MSMEs by using social media for digital …
[HTML][HTML] Managing Risk in the Digital Era: A Generational Approach-Z on Personal Risk Management
A Setiawan, S Wirawan… - Journal of …, 2024 - inkubator-bisnis.perbanas.ac.id
Risk management should be applied not only at the corporate level but also on a personal
level. As technology becomes increasingly integral to daily life, implementing personal risk …
level. As technology becomes increasingly integral to daily life, implementing personal risk …
The Effect of Brand Awareness on Decisive Customer Intention and Purchase Behavior of Shopee Gen Z Customers
F Hutabarat - CogITo Smart Journal, 2024 - cogito.unklab.ac.id
The pervasive influence and evolution of social media continue to reshape societal
dynamics. Accordingly, the current study endeavors to scrutinize whether brand awareness …
dynamics. Accordingly, the current study endeavors to scrutinize whether brand awareness …
The Role of Social Media Marketing Activities in Building Local Product Brand Love of Aerostreet Shoes in Indonesia
FIY Atmaja, M Nurhadi… - Jurnal Ilmu …, 2023 - jurnal.um-palembang.ac.id
Social media marketing activities (SMMA) in Indonesia after the Covid-19 pandemic have
become one of the main tools in supporting the growth of SME products sales. This research …
become one of the main tools in supporting the growth of SME products sales. This research …
[PDF][PDF] SYSTEMATIC LITERATURE REVIEW: THE RELATIONSHIP OF E WORD OF MOUTH WITH PURCHASE DECISION
AI Siregar, JPK Pasaribu, A Albetris - … MANAJEMEN DAN BISNIS, 2024 - journal.itbind.ac.id
The use of technology makes it easier to search for and obtain information by digitizing word
of mouth (WOM) literacy and improving purchasing decisions. The aim of this research is to …
of mouth (WOM) literacy and improving purchasing decisions. The aim of this research is to …
Analysis Of The Use Of Social Media And Brand Image In Influencing Purchasing Decisions: The Role Of Consumer Review Intervention
This study examines the intricate dynamics of the Use of Social Media (USM), Brand Image
(BI), Consumer Reviews (CR), and Purchasing Decisions (PD) within the context of PT Silga …
(BI), Consumer Reviews (CR), and Purchasing Decisions (PD) within the context of PT Silga …
Analysis of Customer Satisfaction Level on Service Quality Price Service and Word of Mouth
H Budari, A Rasyid, Y Ameliana - Advances: Jurnal Ekonomi …, 2024 - advancesinresearch.id
Purpose: This study examines the effect of Service Quality, Price, and Word of Mouth (WOM)
on Customer Satisfaction at the Cahaya Berkah Jayapura Workshop. Research Design and …
on Customer Satisfaction at the Cahaya Berkah Jayapura Workshop. Research Design and …