Studying the impact of food values, subjective norm and brand love on behavioral loyalty

A Izquierdo-Yusta, MP Martínez–Ruiz… - Journal of Retailing and …, 2022 - Elsevier
This research aims at contributing to the integration of other constructs that have not been
traditionally used in the Theory of Planned Behavior (TPB). The paper's goal is to render the …

Factors influencing loyalty to health food brands: an analysis from the value perceived by the Peruvian consumer

EE García-Salirrosas, DY Millones-Liza… - Sustainability, 2022 - mdpi.com
The COVID 19 pandemic brought significant changes in consumption habits, bringing about
an era of more sustainable and healthier consumption. The objective of the present study is …

The influence of food values on satisfaction and loyalty: Evidence obtained across restaurant types

MP Martinez-Ruiz, P Ruiz-Palomino… - International Journal of …, 2023 - Elsevier
To increase our understanding of food choices, their evaluation and their effects on key non-
financial variables, we examine potential differences between two types of food values …

Food values, benefits and their influence on attitudes and purchase intention: Evidence obtained at fast-food hamburger restaurants

HH Pérez-Villarreal, MP Martínez-Ruiz… - Sustainability, 2020 - mdpi.com
This paper analyzes the effects of:(i) Food values on their related benefits (hedonic and
utilitarian);(ii) both kinds of benefits on attitudes toward eating hamburgers; and (iii) attitudes …

Comparing models with positive anticipated emotions, food values, attitudes and subjective norms as influential factors in fast-food purchase intention during the …

M Núñez-Fernández, HH Pérez-Villarreal… - Sustainability, 2021 - mdpi.com
The purpose of this research is to determine if positive anticipated emotions, food values,
attitudes and subjective norms influence food purchase intention in two different models: a …

A Review of the literature on food values and their potential implications for consumers' food decision processes

OA Femi-Oladunni, P Ruiz-Palomino… - Sustainability, 2021 - mdpi.com
This article offers a semi-systematic literature review on the concept of food values.
Specifically, 36 relevant research articles were analyzed. The results underscore the novelty …

Food values and purchase decisions in emerging markets: Empirical evidence from Kenya

O Femi-Oladunni, P Ruiz-Palomino… - Cogent Business & …, 2023 - Taylor & Francis
Research on consumer food value preferences has typically focused on consumers in the
developed economy, with knowledge regarding food value preferences in emerging food …

Food values influencing consumers' decisions in a sub-Saharan African country

OA Femi-Oladunni, MP Martínez-Ruiz… - British Food …, 2023 - emerald.com
Purpose Given food industry manufacturers and retailers' growing economic interest in sub-
Saharan Africa (SSA), this research aims to contribute to the understanding of consumer …

[PDF][PDF] A Conceptual Model to Determining the Antecedents of Mobile Payment Loyalty: A Cognitive and Affective Perspective.

Z Qi, SK Ariffin - Global Business & Management Research, 2022 - gbmrjournal.com
Purpose: One of the most disruptive technological revolution in the past few years is the
rapid adoption and prevalence of mobile phones as well as the vital roles they play in re …

Food values, satisfaction, and loyalty: Some evidence in grocery retailing acquired during the COVID-19 Pandemic

AI Muro-Rodríguez, IR Pérez-Jiménez… - Sustainability, 2021 - mdpi.com
Recent evidence illuminates the importance of relatively new concepts in grocery retailing,
such as the concept of food values. The present work aims at analyzing the influence of:(i) …