A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights
Research studies on brand transgression (BT), service failure and recovery (SFR), and
product-harm crisis (PHC) appear to have a common focus, yet the three streams developed …
product-harm crisis (PHC) appear to have a common focus, yet the three streams developed …
Negative emotions in consumer brand relationship: A review and future research agenda
Emotions have a compelling and strong effect on individuals actions and behaviours. They
are elicited in consumers during the decision‐making process through brand‐related stimuli …
are elicited in consumers during the decision‐making process through brand‐related stimuli …
Consumers' relationships with brands
C Alvarez, S Fournier - Current Opinion in Psychology, 2016 - Elsevier
Highlights•Strong, positive relationships are not as frequent as marketers would like.•The
formation of strong bonds brings unanticipated risks for consumers and brands.• …
formation of strong bonds brings unanticipated risks for consumers and brands.• …
Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles
Purpose The purpose of this study is to investigate the relationships between brand
attachment and consumers' positive and negative behaviours. Furthermore, this study …
attachment and consumers' positive and negative behaviours. Furthermore, this study …
Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research
K Cleeren, MG Dekimpe, HJ Van Heerde - Journal of the Academy of …, 2017 - Springer
A product-harm crisis is a discrete event in which products are found to be defective and
therefore dangerous to at least part of the product's customer base. Product-harm crises are …
therefore dangerous to at least part of the product's customer base. Product-harm crises are …
Online consumer satisfaction during COVID-19: perspective of a developing country
A conceptual model based on the antecedents and consequences of online consumer
satisfaction has been proposed and empirically proved in this study. Data were collected …
satisfaction has been proposed and empirically proved in this study. Data were collected …
[HTML][HTML] Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident
J Breitsohl, B Garrod - Tourism management, 2016 - Elsevier
Studies of how tourists react to unethical incidents in destinations are scarce. Based on an
online survey (n= 1350) and grounded in cognitive appraisal theory, this study examines …
online survey (n= 1350) and grounded in cognitive appraisal theory, this study examines …
The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention
Purpose This study aims to understand the influence of negative publicity on brand image,
brand attitude and brand purchase intention. Specifically, the study examines the role of …
brand attitude and brand purchase intention. Specifically, the study examines the role of …
The effect of service failure severity on brand forgiveness: the moderating role of interpersonal attachment styles and thinking styles
Purpose The purpose of this study is to examine the effect of service failure severity on
brand forgiveness and to investigate the moderating effects of interpersonal attachment …
brand forgiveness and to investigate the moderating effects of interpersonal attachment …
Negative outcomes of positive brand relationships
Purpose This paper aims to understand how strong brand attachment can intensify the
feeling of perceived betrayal, leading to brand hate after a negative experience with the …
feeling of perceived betrayal, leading to brand hate after a negative experience with the …