Sentiment analysis of public services for smart society: Literature review and future research directions
S Verma - Government Information Quarterly, 2022 - Elsevier
Businesses use sentiment analysis for market insights to improve performance. Sentiment
analysis application in building a smart society is immense, and there is a need to delineate …
analysis application in building a smart society is immense, and there is a need to delineate …
Social media metrics and analytics in marketing–S3M: A mapping literature review
N Misirlis, M Vlachopoulou - International Journal of Information …, 2018 - Elsevier
The purpose of this study is to present a mapping literature review and a classification for
research articles regarding social media metrics and analytics in marketing. The review …
research articles regarding social media metrics and analytics in marketing. The review …
A mediated model on the adoption of social media and SMEs' performance in developing countries
Purpose Small and medium-sized enterprises (SMEs) can adopt and use social media (SM)
for communicating information with stakeholders with minimal cost. The ability to access and …
for communicating information with stakeholders with minimal cost. The ability to access and …
Examining the factors affecting SME performance: the mediating role of social media adoption
Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the
world economy. Information technology plays a vital role in improving the productivity and …
world economy. Information technology plays a vital role in improving the productivity and …
The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty in low-cost fitness centers
J García-Fernández, P Gálvez-Ruíz… - Sport Management …, 2018 - Elsevier
Due to its importance in fitness centers, a number of authors have explored and analyzed
loyalty. However, two characteristics not yet examined are service convenience in fitness …
loyalty. However, two characteristics not yet examined are service convenience in fitness …
Athlete branding via social media: Examining the factors influencing consumer engagement on Instagram
ABSTRACT Research Question: Social media platforms provide opportunities for athletes to
promote their personal brands and attract engagement from consumers. Through this …
promote their personal brands and attract engagement from consumers. Through this …
Marketing on Instagram: Social influence and image quality on perception of quality and purchase intention
Purpose Social network sites are becoming more visual-centric. The purpose of this paper is
to examine the effectiveness of visual social network sites as a marketing platform …
to examine the effectiveness of visual social network sites as a marketing platform …
Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms
User-generated content (UGC) is one of the most important notions that influences tourists'
decision-making. However, the nature of UGC is still underexplored in the literature. The …
decision-making. However, the nature of UGC is still underexplored in the literature. The …
Exploring athlete brand image development on social media: The role of signalling through source credibility
ABSTRACT Research Question: The current study examined the role of signalling and
source credibility on athlete-related social media content. We examined the effect of three …
source credibility on athlete-related social media content. We examined the effect of three …
[HTML][HTML] Exploring the consequence of social media usage on firm performance
This study aims to identify the consequence of social media usage on firm performance. To
this end, it proposes a conceptual map that shows promising linkages between the maturity …
this end, it proposes a conceptual map that shows promising linkages between the maturity …