The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce
business operates, subsequently bringing fundamental changes to consumer expectations …

Technological advances and continued digitization are having a powerful impact on
consumer behaviour, market development, and business-consumer interactions …

This paper provides a framework for conceptualizing omnichannel integration as a
continuum, identifies phenomena that determine how firms should position along that …

Although the customer experience is a key factor in helping firms gain a competitive
advantage, the knowledge regarding how to provide a superior customer experience in an …

In recent years, delivering a superior seamless experience (SE) for customers has become
one of the most crucial aspects of omnichannel marketing for omnichannel retailers …

Grounded on the stimulus–organism–response framework, this study investigated the
mechanism by which channel integration and logistics service influence satisfaction and …

Purpose Supported by the omnichannel strategy, the objective of this study is to identify the
influence of integrated interaction quality and perceived fluency of service channels on …

Today, most retail profits are driven by customers' habitual buying behaviour. However,
there is a lack of comprehensive theoretical understanding regarding how omnichannel …

Purpose This study aims to integrate brand and retailer levels variables to examine the
direct and indirect relationships between omnichannel retailing and consumer engagement …

Purpose This paper aims to examine loyalty formation, including service quality, perceived
value, image and satisfaction as determinants, and their effect on the financial performance …